About Paul DiFranco
Most people come in wanting to change something specific — quit smoking, reduce stress, improve confidence, or perform better under pressure. Paul’s work is focused on helping you make those changes in a clear, purposeful, and practical way — so they last.
Hypnotherapy helps align the conscious and subconscious patterns so change becomes more natural, consistent, and lasting — without relying on willpower alone.
New here? Start with a brief 30-minute consultation to map out the right approach for you.
Paul DiFranco, M.Ht.
Certified Master Hypnotherapist · Practicing since 2012
I was a long-time client before I became a practitioner. That changes how I work.
— Paul DiFranco, M.Ht.
A Practical, Results-Oriented Approach
Paul’s approach is practical and direct — focused on what actually moves the needle for you. Most clients work through a progressive series of sessions designed to reduce unwanted habits, reinforce new patterns, and build momentum from one session to the next.
Rather than focusing on theory, sessions are designed to produce real-world changes clients can notice in their day-to-day lives.
Most of my clients work through a progressive series of sessions — and I design each one around where you actually are, not a one-size-fits-all script.
— Paul DiFranco, M.Ht.
Learn how hypnotherapy works on the How It Works page.
Experience as Both Client and Practitioner
Paul’s path into this work began in 1989 — successfully using hypnosis for exam preparation, air travel, public speaking, and stage performance. Those years gave him a deep appreciation for what suggestion-based hypnotherapy could do.
But it was a single exploratory session with his mentor, Kelly Brown, that changed everything. That single session showed him what hypnotherapy was truly capable of — and he knew he wanted to learn how to do it. Kelly began teaching him, and he has been working with clients professionally since 2012.
Paul’s approach reflects a blend of experiences not often found in one practitioner. In addition to more than a decade of hypnotherapy practice, his background includes university teaching, career coaching, consulting, business ownership, corporate training, yoga and meditation instruction, and training across multiple hypnotherapy disciplines and traditions, including transpersonal approaches and depth-oriented work.
He has also spent years as a performer — public speaking, community theater, radio, and live music — and knows firsthand what it takes to perform under pressure. Having worked with students, professionals, managers, business owners, and people from many different walks of life, he brings a practical, flexible approach that meets clients where they are and tailors the process to their individual goals and style.
I don’t do this work because I have to. I do it because there’s nothing quite like watching someone move past something they thought was permanent.
— Paul DiFranco, M.Ht.
Credentials
M.Ht. — Master Hypnotherapist
Member — National Association of Transpersonal Hypnotherapists (NATH)
MLHR — The Ohio State University
BA Psychology — Baldwin-Wallace University
Additional Certifications
Certified — Yoga Instructor
Certified — Meditation Instructor
Training and Background
Paul is a Certified Master Hypnotherapist with training in both clinical and transpersonal hypnotherapy. His training includes the Heart-Centered Hypnotherapy approach developed by the Wellness Institute, taught through the Cleveland Clinic’s Center for Integrative and Lifestyle Medicine — a respected integrative medicine program. He holds additional certifications including through the National Association of Transpersonal Hypnotherapists (NATH), where he is an active member.
My approach is practical and direct — focused on what actually moves the needle.
— Paul DiFranco, M.Ht.
His academic background includes a Master of Labor and Human Resources from The Ohio State University and a Bachelor of Arts in Psychology from Baldwin-Wallace University. He is also a certified yoga and meditation instructor — a foundation that deepens his understanding of the mind-body connection — and an ordained minister.
His work integrates focused hypnotherapy with deeper exploratory work when appropriate to the client’s goals.
Speaking & Media
Paul has shared his work through media appearances, academic programs, and public presentations, including:
- Featured guest, cable television interview: Watch Here.
- Harmonic Journey Podcast — featured guest interview:
- Walsh University Nursing Program — recurring guest presenter, Complementary and Alternative Therapies
- Lily Dale Assembly, NY — longtime featured presenter, Yoga, Meditation, and Self-Hypnosis
- Holistic health fairs — longtime presenter and group hypnosis demonstrations across northeast Ohio
- Presenter at NATH Annual National Conferences
How Paul Works
Sessions are collaborative and client-centered. Paul respects each client’s beliefs — religious, spiritual, or otherwise — and tailors every session accordingly. All information shared is held in strict confidence.
His goal is simple: help you get what you came for — and get there as directly as possible.
Ready to Get Started?
Curious whether this is the right fit? The consultation is a relaxed, no-pressure conversation — a good place to get your questions answered and figure out the best path forward.
Have more questions? Visit our FAQ, Reviews, Work With Me pages.
Serving clients throughout northeast Ohio, with in-person and virtual sessions available.